anua Heartleaf 87 LHA Gentle Deep Cleansing Water 500g

Features

Anua Heartleaf 87 Mild Acidic Deep Cleansing Water is a low pH micellar cleansing solution designed for effective one-step makeup removal. It utilizes anua's specialized fluid micellar technology to form flexible cleansing particles that adhere to makeup residue and impurities, providing deep cleansing even for heavy makeup including mascara, lipstick, brow products, and base makeup. The formula is crafted with a pH level of 4 (±1), ensuring a comfortable, mild experience that maintains the skin's natural balance without leaving a tight or dry sensation after use.

The product is committed to sustainable practices, featuring an environmentally friendly extraction method called EcoMO-Tech. This process extracts Heartleaf at room temperature for 12 hours without artificial heat, significantly reducing electricity consumption and carbon dioxide emissions. The packaging utilizes a recyclable transparent PET container and a water-washable label for easy separation, and it is printed with soy ink.

Benefits

This cleansing water offers high-performance cleaning, effectively removing fine dust from the skin texture. It is formulated to be non-irritating, making it suitable for sensitive skin types that require a gentle yet thorough cleansing routine. By incorporating skincare-focused ingredients, it provides a moist finish, leaving the skin feeling soft and refreshed even after cleansing.

Main Ingredients and their effects

Heartleaf Extract: Sourced from Ulleungdo, this ingredient is processed using an eco-friendly method to provide soothing benefits to sensitive skin. It has been shown to offer 2.06 times higher soothing efficacy compared to standard Heartleaf extracts.

Panthenol: A key skincare ingredient that helps soothe the skin during the cleansing process.

Squalane: A plant-derived ingredient that helps protect the skin's moisture barrier, ensuring a hydrated finish without post-cleansing dryness.

Clinical test results

In clinical trials conducted by the P&K Skin Research Center (April 16–17, 2024; 20 adults aged 20–59), the product demonstrated high cleansing efficacy: 98% removal of waterproof mascara, 95% removal of lipstick, 96% removal of eyebrow makeup, and 97% removal of base makeup. Additionally, the cleansing water showed a 96.3% reduction in fine dust particles after a single use. Consumer satisfaction surveys reported a 100% satisfaction rate regarding overall cleansing, makeup removal efficacy, and feelings of freshness. The product has also completed primary skin irritation tests and HET-CAM (alternative eye irritation) tests, confirming its mild, non-irritating nature.

Usage instructions

To use, saturate a cotton pad with an adequate amount of the cleansing water. Gently wipe the face from the center outward. For point makeup such as mascara or long-lasting lipstick, place the soaked cotton pad over the area for approximately 5 seconds to allow the product to dissolve the makeup before gently wiping it away. If necessary, repeat the process until all residue is removed.